Technological Processes

Judging from that video, I guess you could say…we are pretty obsessed.

Miller states:

In 1996 there were 400 million emails daily.

2001, 16 billion daily.

2006, 60 billion daily.

2012, 145 billion daily.

Estimated 192 billion daily in 2016.

And that’s not including social media…

Technology is major. MAJOR.

Email, World Wide Web, social media, smartphones and other major advancements in technology have re-shaped the way organisations communicate. And it is most defiantly no secret.

Emails, texts, phone calls and social media are all instant, thanks to smartphones. Tablets and laptops make desk spaces portable, virtually eliminating the need for your own office and the instantaneous communication can mean that its increasingly difficult to switch off from work.

It has, no question changed the way we communicate.

Ambiguity is a term that theorists Richard Daft and Robert Lengel (1984, 1986) developed and defined how to communicate in this changing environment. It refers to the existence of conflicting and multiple interpretations of an issue.

text_messages_parentsSound familiar? Happens to me all the time, ahhh yes parents and technology…anyhoo.

Task ambiguity! YAY! It combines with the notion of media richness, and argues that managers will choose the media that matches the ambiguity of the message.

So, you’re the boss, and you want to fire someone, Text message? NO WRONG. This is an example of a highly ambiguous task and face-to-face would be, BY FAR, the best option. Calling all employees to a meeting at 2pm in the boardroom, low in ambiguity, email will be fine.

Some of the effects that technology has had on communication, other than ambiguity, are that the new technologies augment existing ones rather than replace them. Therefore organisations that adopt new communication technologies are marked by an overall increase in the amount of communication.

Upgrade your technology capabilities so that all your staff can have a smart phone, means that all your staff will now have instantaneous access to emails and the internet, increasing the communication levels. Or when you get the abilities to have a video conference, face-to-face meetings will be replaced.

A disturbing result of this though is that we often feel like we are being dumped on, can’t breathe, can’t escape THE CONSTANT BUZZING OF THIS PHONE!!!!!!!

But, it can help us to make friends….YAY!

Electronic connections such as email and texting can enhance the development of workplace friendships. And as studies from Mayo show, this increases worker output if they have social connections at work. Furthermore there is evidence that computer technology will lead to greater equality of participation in group interactions.

Technology can even change the whole internal structure of an organisation, such as desk space….

Organisations do need to keep up to date with technology, it is rapid and constantly changing but it is now  a necessity for all businesses internal and external communications.

It alters the way all businesses function in the external environment. In just a few clicks of the mouse you can view your competitions website, and they can view yours and find out what they are doing. If you have a social media page, this is almost a full-time job for a staff member, and you can see feedback from customers or clients for free. Advertising on social media is a new sector, and its rapidly growing. Online access from your customers is vast, so how are you going to respond to this?

In a few simple clicks, you can have a lot of information.

Internally, it’s becoming more and more instant and this needs to be controlled. Human resources and leadership need to have strategies in play to help staff correspond with the copious amounts of emails. Or if there is a technology upgrade, you need to train your staff. Twitter, Facebook and other social media sites need to be monitored, and staff now need restrictions on what they can and cannot post on the internet regarding work.

Ever thought about your Facebook, Instagram or Twitter and whats on it? Binge drinking photos from your youth? Yep, your employer now may see that….get the idea?

It is most definitely changing, and for those of you who have a smartphone, and are somewhat addicted…watch this:


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s